Business Intelligence

Business intelligence (BI) is a term that refers to technologies, applications and practices used to help organizations make better decisions. BI can be used to support a wide range of decision-making, from operational to strategic. Operational BI is typically used to support day-to-day decision-making, such as finding a customer’s contact information or determining which product to stock in a store. Strategic BI, on the other hand, is used to support long-term decision-making, such as identifying new market opportunities or developing growth strategies. BI technologies can be deployed in a number of ways, including on-premises, in the cloud or via a hybrid approach. They can also be delivered as software as a service (SaaS), platform as a service (PaaS) or infrastructure as a service (IaaS). There are many different vendors that offer BI solutions, and the choice of which one to use often depends on an organization’s specific needs and preferences. Some of the most popular BI vendors include Microsoft, IBM, Oracle and SAP.

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