Consumer expectations for ease, responsiveness, and personalisation over technological and physical features are driving a shift in the retail industry.

It is challenging to gather, organise, and manage client information across all of these touch points. The enterprise has information silos created by legacy systems and sources of data, including surveys, in-store POS, CRM, and more.

Retailers can create more tailored shopper interactions, engage with their devoted client base, and boost sales through relevant and timed promotions by fusing physical in-store data from IoT with electronic customer data to create 360-degree customer profiles.